There’s nothing special about a Mac purchased from the Apple Store. Steve Jobs hasn’t sprinkled magic iDust on it, and the Geniuses haven’t loaded it up with bonus software. It's exactly the same computer as one purchased at any other authorized source*. The difference is the price. On any given Mac laptop or desktop computer, you’ll always find the highest price at the Apple Store. With very few exceptions, the price for a Mac at the Apple Store will remain consistent from the day it is released to the day it is discontinued.
Apple’s done a great job catering to Mac fans with stores that are monuments to aesthetically pleasing design and staff that are as Apple-focused as the shoppers. By all means, go, check out the newest models, and take care of your repairs. But you should never buy a computer in the Apple Store, no matter how cool the hipster Genius makes you feel. So where is the best place to buy a Mac? You’ll always find a better deal by getting online and checking out the alternatives in the form of Apple Authorized Resellers and Apple's own special pricing departments.
Apple Authorized Resellers
Apple Authorized Resellers frequently have the best deals on Mac computers and laptops. The big names in the game include: MacMall, Mac Connection, B&H, Buy.com, Best Buy, J&R, and Abt Electronics. There are a number of advantages to shopping at these stores. First off, they provide discounts off the retail price. For instance, MacMall has the current lowest price on a new 11” MacBook Air. At $949.95, it is 5% off the retail price, plus a Brad's Deals exclusive takes the price down to $929.95. The next big advantage is free software and rebate offers. B&H is currently offering Parallels 6 Desktop for Mac for free with your Mac purchase, and MacMall has a whole slew of rebate offers for free or discounted printers and free or discounted software. Finally, you can save on sales tax from many of these resellers, depending on your location. And most of the time, shipping is free (or the price is discounted enough to make up for it).
A quick note: if the website you are looking at has a shoddy design and the prices are too low to be believed, it probably isn’t an Apple Authorized site and may not be a trustworthy business. Any site you see on Brad's Deals is safe.
Apple Education Store
Students, teachers, and education staff get 8% off Macs by purchasing through the Apple Education Store. With these price reductions, and the $100 off printer rebate, buying through Apple can be a good deal, even though you will pay sales tax. Ground shipping is always free with a Mac purchase (from any of the Apple Stores). The best time for a student to purchase is in the summer months, when Apple usually runs a back-to-school promotion. This year’s offer is for a $100 Apple Gift Card that can be redeemed in the App Store, the iTunes Store, or the iBookStore.
The Apple-Certified Refurbished Mac Department is the other big way to buy from Apple and save. Getting a great deal on a refurb can have a lot to do with timing. Apple refurbs are current or previous generation models that have been tested, refurbished, and re-certified. They carry the same one-year, extendable warranty as regular Macs. These purchases also qualify for the $100 off printer rebate, and students can purchase refurbs through the education store to get the gift card.
Apple’s Black Friday
This is the exception to the rule. The one time of year you can find variations in pricing at the Apple Store is on Black Friday. Of course, you can expect discounts at other retailers during this time, so you’ll want to compare the different deals on offer. Last year’s Black Friday sale only took $101 off Macs, though there were some other good deals. Even on Black Friday, you have to resist the siren's call coming from the Apple Store and search out the best deal online (or just come to us).
* David in the comments section pointed out that if you want to participate in Apple's paid One-to-One training program, you must purchase your Mac from the Apple Store, or the Apple Store online (including Education and Refurbs). You cannot take part in the program if you purchase from an Authorized Reseller.
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