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What did Apple Announce at WWDC 2012?

Setting geeky hearts aflutter (mine included), the keynote presentation at the Apple WWDC 2012 today launched a number of new products. Sadly, there will be no floating iPhones just yet, but there were some exciting announcements. Regardless of whether or not you think high pixel counts and USB 3.0 ports are exciting, here's what you as a consumer need to know about Apple's latest offerings:

The New MacBook Pro

It also used to be very clear. If you were a regular Joe, you bought a MacBook, and if you had more serious computer needs, you got a MacBook Pro. Then the Macbook Air entered the scene and confused the whole game. With a solid state drive and enviably small form factor, many who would normally go for a MBP wound up with a MacBook Air. Even after Apple phased out the MacBook, it was still a confusing choice. Until today.

Apple Retina Display Macbook Pro

A thinner, lighter MacBook Pro with more pixels than any laptop on the market? I'll take two!

The new MacBook Pro with Retina Display was undoubtedly the nerd highlight of the day. With this new, thinner model, Apple once again has a laptop truly worthy of a "Pro" label. The new MBPs are almost as slim and light as the Air, but with a new Retina display (featuring the largest amount of pixels of any laptop on the market), more flash storage, and more RAM, Apple is very firmly settling any questions about the future of the line. The MacBook Air is the consumer-level laptop and the MacBook Pro is the professional-level.

Now, to the real question, to buy or not to buy? Well, the Retina display 15" MBP is not cheap, with prices starting at $2199. On the other hand, for those Mac geeks who've been waiting for the next game-changing Apple laptop, this computer is certainly drool-worthy. If you aren't in the market for a computer over $2K, playing the waiting game may be your best bet. The Retina Display MacBook Pro is slimmer and lighter, and I'd expect to see that carried over to the rest of the MacBook Pro line eventually.

The Latest MacBook Air

As anticipated, the MacBook Air got a refresh today, with new processing chips and a USB 3.0 port, and an HD Facetime camera in addition to other incremental updates. The baseline prices are dropping by $100 across the MacBook Air line, so you'll be getting more computer for less money today than you would have yesterday. If you don't need the newest chips and ports, look for price drops on the older model MacBook Air refurbs to reflect the pricing on the new line.

OS X 10.8 Mountain Lion

Apple announced OS X 10.8 Mountain Lion today, as anticipated. What came as a surprise is the price drop. Apple's recent OSs have run $29.99, but Mountain Lion is being priced at $19.99, and you can upgrade all of your Macs with just the one purchase. Mountain Lion brings some iPad features, like Messages, Reminders, Notification Center, and Twitter to the Mac OS. It also offers improved iCloud integration and AirPlay mirroring for Apple TV devices. Any reason not to buy today? Yes! It hasn't actually been released yet. Look for Mountain Lion next month. Ready to buy a Mac today? Upgrades to the new will be free on models that are shipping now.

iOS 6

All you iPhone and iPad users out there, don't get too excited. Even though Apple announced iOS 6 with "over 200 new features," iOS 6 won't be hitting your device until Fall. But as with previous iOS updates, this one is expected to be free.

Will you be ordering a new computer in the next few days? Are you chomping at the bit to get your hands on Mountain Lion and/or iOS 6? Let us know in the comments below! And if you want great deals and the latest tech news like this delivered to your inbox daily? Sign up for Brad's Daily Alerts!

About the Author: Casey Runyan

Casey is part of the deal-finding team at BradsDeals. A bargain hunter to the core, she's sometimes haunted by nightmares about deals that expire before she can write them. She's also pretty sure she got her job by telling Brad about the time she got a free golf club.

4 Responses to “What did Apple Announce at WWDC 2012?”

  1. Debi Clark says:

    Waiting for the Iphone 5 can we expect it with the IOS6 update? I need to renew my phone contract and waiting for the 5 before renewing!!!

    • Casey from Brad's Deals says:

      I can’t claim any deep source, but based on past Apple releases, I think it is a safe bet to hold off on renewing your contract for now. It is very likely there will be a new iPhone by fall (in time for the iOS 6 release).

  2. Michael says:

    Looking forward forward to ios 6 and Mountain Lion!! I love my Mac and iPhone hopefully these updates will be all they’re hyped up to be….thank you Apple

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