This deal has ended.
Normally $24, Sears has lowered the price by 50% to just $11.99 on their 17.3-Pound Box of Ultra Plus Laundry Detergent. Under normal usage, this will get you 180 washes, which comes out to only $0.07 per wash! Shipping is $10.65 so I'd opt for free in-store pickup. Sales tax is charged in most states. If you're buying several, use $5 off $50 coupon code SEARS5OFF50.