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What a cool invention! Much better than a pillowtop mattress, this gel-like memory foam recognizes shape and pressure points. Overstock.com has the memory foam for $99.99. Your best bet is to spend an extra $10.01 and take advantage of our free $10 off $110 coupon. Shipping is just $2.95 and there is no sales tax. Available in all sizes. Spend more and save with BradsDeals free coupons.