This deal has ended.
The Disney Store has upped the ante and is now taking 40% off through 12/14 via coupon code SEASONSALE. This is the largest coupon code I've ever seen for them. There are also many items that have been marked down within their selection of toys, apparel, movies, collectibles and home decor. For example, the "Rocking Goliath" children's ride-on pictured (search for item "44879P"), is on sale for $94.99, down from $149, and is only $56.99 after the 40% off code. Update: coupon code SHIP75 for free shipping with $75 COMBINES with the 40% off.