The W Hotel Store takes 40% off The W Bed and any bedding via coupon code HURRY through 10/30. The W Bed is the plush-top mattress made exclusively for W Hotels by Simmons. Queen-size is $1099 but just $659 after the code (king is $1299 or $779 after the code). This is the best deal in 2009. Plus, delivery is free. The W Store also sells other bedding and home accessories, as well as apparel. Of note: I ordered this myself over a year ago; the bed is great and delivery is quick.