Update: this has dropped $30 to $1319.96! Amazon has the 40" Sony Bravia XBR KDL-40XBR6 LCD HDTV on sale for $1417.95 $1389.98 and the Sony BDP-S550 1080p Blu-ray Player on sale for $329.98. Add both to your cart (make sure you click on Amazon's "add to cart" and not one of their partners), enter coupon code 4OOOFFTV, and the price drops to an incredible $1348! You can't find the TV alone for that price. This is a high-end TV from Sony's XBR line and includes full 1080p resolution, four HDMI inputs, 50,000:1 dynamic contrast ratio, and 120Hz Motion Flow for a smoother picture. The player plays high-def Blu-Ray discs, but also upconverts standard DVDs into high definition. Shipping is free with no sales tax (except NY, KS, KY, ND, WA).