This deal has ended.
SonyStyle.com has the 40" Sony Bravia S-Series LCD HDTV (model KDL-40S504) for $664.99, before coupon code SONYTV40S cuts it to $589.99 through tonight, or sooner if inventory runs out. That's the lowest price we could find anywhere. This features full 1080p HD resolution, three HDMI inputs, 20,000:1 dynamic contrast ratio, and more. Shipping is free with sales tax charged in most states.