Updated. This 48ct Quilted Northern Ultra Plush Double Rolls drops from $38.76 to $23.94 to $22.74 with free shipping at Amazon when you check out with subscribe & save. Better yet, "clip" the $2 coupon on the product page, dropping the price further to $20.74. This works out to $0.43/double roll or $0.22/single roll, which is a stock-up price. The best price we found anywhere else is $26 for this quantity. After your first delivery, subscribe & save can be cancelled by logging into your account. Note that other quantities are also available, but the 48ct works out to the best per roll price. Sales tax is charged in most states.