This 48ct Quilted Northern Ultra Plush Double Rolls drops from $38.76 to $23.94 to $22.74 with free shipping at Amazon when you check out with subscribe & save. Better yet, "clip" the $1 coupon on the product page, dropping the price further to $21.74. This works out to $0.45/double roll or $0.23/single roll shipped. The best price we found anywhere else is $26 for this quantity. Note that subscribe & save enrolls you in monthly deliveries of this item, but can be cancelled at anytime by logging into your account. Sales tax is charged in most states.