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Update: new customers can now use this BradsDeals Exclusive 15% off coupon. Made famous by his show Hell's Kitchen, SmartBargains has this Eight-Piece Gordon Ramsay Cookware Set marked down to $239.99 from $299.99. Plus, new customers can use this 12% off coupon on top of the sale discount (returning customers can get free shipping with $100) to cut the price to just $215.98 (there's a $24 cap on the discount). Compare that to $364 at Amazon.There is also the 10-Piece Gordon Ramsay Set available for $295.98 after discount. Shipping adds $9.95 but there is no sales tax (except MA, KY, NC).