The 80ct San Fransisco Bay Breakfast Blend K-Cups drops to $33 and further to $31.35 when you sign up for Subscribe and Save as your shipping option through Amazon. That works out to $.39/cup, which beats the next-best price we found by $.02/cup, plus the other guys tack on additional shipping charges whereas your order ships free with Amazon. We consider anything under $.45/cup a stock-up price and this is the best deal we've seen. On a personal note, I've used the subscribe and save option many times for everything from batteries to fabric softener. The process is easy and there is no commitment for a future purchase. If you don't make any changes, Amazon will send you a notice when you next order is about to ship and you can postpone or cancel at will. Note that prices could change at any moment. Sales tax is charged in most states.