This deal has ended.
Update: the deal is dead! This is no longer in stock. For a limited time, Target.com has the Baby Bjorn Baby Carrier in chocolate brown on sale for just $24.99, the lowest price online. Designed for babies aged 0-6 months, this carrier is JPMA certified and features adjustable settings. Shipping is free with sales tax charged in most states. I doubt their inventory will last through the day.