The new Hilton HHonors Reserve Card has a lucrative bonus for early users: 2 free weekend nights (Fri, Sat, Sun) at any Hilton family hotel after spending $2,500 within four months, including the high-end Waldorf Astoria and Conrad brands, plus any category 1-7 Hilton hotels. It excludes the few properties that only have suites and no standard rooms. You also get free HHonors Gold status, otherwise earned with 16 stays or 36 nights. This means free internet, room upgrades and free breakfast or bonus points. You can also get HHonors Diamond by spending $40k in a year. Gold also means discounted award stays at category 3-7 properties and Waldorf: use 15% few points on 4 night award stays, 20% on 5 nights and 25% on 6+ nights. You also earn a whopping 10 points per $1 on Hilton stays, 5 on flights and cars and 3 elsewhere. Also, spend $10k in a year and get one more free weekend night. There is a $95 annual fee. Hilton also has a no-fee Visa Signature Card which is a solid card but has less lucrative benefits, bonus and rewards.