Today, most e.l.f. Studio Collection Cosmetics are buy one, get one 50% off at Target. Plus, they ship for free today when you buy any two, making this the best price we could find on most of the included items anywhere else. The pictured e.l.f. Cool Eyeshadow Palette, for example, is $5, and the second $5 item would drop to $2.50, and they would both ship for free! The best price we could find on this eyeshadow palette elsewhere is $11! Sales tax is charged in most states.