This deal has ended.
Update: the code has expired and now reverts to the standard offer. Gevalia, who normally has a great standard signup offer of a free coffeemaker, two coffee mugs and a stainless steel coffee scoop for $14.95, now has an even better offer: go here, click "Join" at the top of the page, then "Do you have a special offer code," then enter code 110894 to get a stainless steel coffeemaker and 4 1/2lb. packs of coffee for $10 shipped. I've tried it: the coffee is good, the coffeemaker appears to be a private label of this $70 Cuisinart and cancelling (your purchase signs you up for a shipment of coffee every 6 weeks) is easy (call 800-438-2542 after you receive your shipment).