This deal has ended.
Buy.com now has the Kingston 1gb Data Traveler USB Drive for $27.95 but a $20 mail-in rebate valid through 2/3 drops the price to $7.95. Plus, shipping is free and there is no sales tax (except CA, MA, MD, TN). Of note: first-time Google Checkout users can get an additional $10 off $30 discount. Also of note: Amazon has this for $12.99 without rebates.