This deal has ended.
The Kingston 4GB DataTraveler is now at Buy.com for just $23.99. Also, shipping is free and there is no sales tax (except CA, MA, MD, TN). These are great little drives that can be plugged into any computer and used for backups and file transfers. Of note: pay via a new Google Checkout account (simply setup a new Gmail account) and you'll get an extra $10 off.