Update: the price has jumped $10. Amazon currently has the best prices ever on over 15 colors of the KitchenAid Artisan Series 5-quart Mixer. They are $229.99 before a $20 rebate (the rebate also gets you a free subscription to Food & Wine Magazine) and our 10% off coupon code cuts the price to $186.99. The Mixers, especially the cool colors like the "Tangerine" pictured (or pink, yellow, red or chrome), are usually atleast ~$300 after tax even at a discounter like Target. Amazon's $187 is it: shipping is free and there is no sales tax.