This deal has ended.
Update: the deal is dead - this has gone up to $255. Amazon has the best price this year on the popoular (4.5 of 5 from over 500 buyers) KitchenAid Artisan Series Stand Mixer in either white or blue: just $199.99 plus free shipping, no sales tax (except KS, ND, WA) and a free attachment (either a food grinder, slicer/shredder or citrus juicer - roughly a $40-$50 value) via this rebate valid through 5/30. The mixer is $250-$350 at other stores and has spent the bulk of 2007 above $250 at Amazon as well. Over a dozen other colors are available at higher prices.