This deal has ended.
Update: this is now $10! Amazon has this Lewis Hyman Athen 24 x 39 Doormat on clearance for only $11. It is normally priced at $29.99. Plus, shipping is free if you spend $25 (or are an Amazon Prime member) and there is no sales tax (except KS, ND, WA). The mat, which can be used inside or outside, has rubber backing to prevent sliding and coco fibers to catch debris. The reviews are great regarding the quality - the two bad reviews complained about shipping, which is not normally an issue with Amazon.