This deal has ended.
Updated. BuyDig.com lowers this LG 50" Plasma HDTV from $719 to $599 with free shipping. Note this price shows up at the last stage of checkout. This is the best total price we could find on any 50" plasma HDTV and is the lowest for this model by $31. It features 720p HD resolution and brilliant color along with perhaps the most effective blur-reduction technology, so the picture is clear every time. There is no tax (except in NJ). They now throw in a wall mount and HDMI cable for free!