This deal has ended.
Update: the deal is dead! This is back up to $199.99. Best Buy now has the LG BD370 Blu-Ray Disc Player on sale for only $129.99 after a $70 instant discount valid through 11/21. Beyond playing high-definition Blu-Rays and upconverting standard DVDs into HD, this has an Ethernet port allowing you to stream content from Netflix, YouTube, and more. Shipping is free with sales tax charged in most states. Alternately, Amazon has this model bundled with three select Blu-Ray discs for $148.38.