This deal has ended.
Update: this is once again out of stock. Back in stock, Buy.com has the No Crank Retractable Garden Hose Reel on sale for only $39.99 if you checkout using PayPal. This can handle up to 150 feet of hose and is powered completely by the water running through it. Shipping is free and there is no sales tax (except CA, MA, MD, NY, TN).