This deal has ended.
While supplies last, get a new Barnes & Noble Nook Simple Touch WiFi eReader (orig. $139) with $30 Target Gift Card for $99. We couldn't find a new model of this eReader for anything less than $99 elsewhere, so when you take the value of the gift card into account, this is easily the best deal around. Shipping adds $5. The Nook Simple Touch has a 6" 800x600 greyscale E-Ink touchscreen, an on-screen keyboard, WiFi connectivity, 2GB internal memory, and a microSD slot. It offers up to two months of reading time on a single charge. Sales tax is charged in most states.