This deal has ended.
Update #2: this is now sold-out! SmartBargains normally has this KitchenAid Artisan Series Stand Mixer in Plum for $250 but it is $174.98 through 5/14 after a large $75 drop. Plus, activate this 12% off coupon for new customers and lower the price to just $154.79 (the max discount is $20; returning customers can get free shipping with $100). Shipping adds $9.95 plus a surcharge of $10 (so $19.95 total) and there is no sales tax (except MA, KY, NC).