Walmart.com has this Sceptre 40" LCD HDTV for $348, the lowest price we've ever seen for an HDTV this big. It is also the lowest price on this model by $124. This is a great price-to-performance option as it features full HD resolution and a blur-reducing 60Hz refresh rate, so movies and sports will look great on the 40" screen. It has a 4-star rating from 75 reviews. In-store pickup is free; otherwise shipping adds $13.97. Most states charge tax.