Update 5pm: this deal has ended. Available only until 5pm EST today, Folica drops the price of the Sedu Sleek & Straight Gift Set from $331.96 to $89.99 plus free shipping for the lowest price we've ever seen for this top rated flat iron (4.5 out of 5 stars from 4373 reviews) which sells for up to $240. The flat iron alone is currently $119.99 at Folica. This set comes complete with the Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1 1/2"), a Sedu Moisturizing Heat Protecting Boost, a Sedu Volumizing Heat Protecting Boost, a Sedu Smoothing Heat Protecting Boost, a Sedu Professional Straightening Accessory Comb, a Sedu Heat Proof Iron Pouch/Mat, and a Large Gift Bag Kit. There is no sales tax (except NJ, NY).