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Get 15% off + 2 Free Samples on your entire order using coupon code HORSE at Shu Uemura. Plus, shipping is free. Shu Uemura is an international cosmetics line originally founded in Japan and bought by L'Oréal in 2004. Get the award-winning Shu Uemura Eyelash Curler regularly $20, now $17. With 899 reviews, this item pulls in an average rating of 5/5 stars. Or take at look at one of the top selling Shu Uemura Ultimate Natural Mascaras in black, which drops from $28.00 to $23.80. This is the lowest price we could find on both items. Sales tax is not charged in most states.