This deal has ended.
Update: This deal is over. The price is back to $39.99. SmartBargains drops the price of the Signature Ultra Plush Bathrobe from $39.99 to $29.98. Better yet, activate this link to get 10% off to cut it to $26.98. Plus, this links also bags free shipping! It is available in white (pictured) and cream. There is no sales tax (except CO, KY, MA, NC, NY).