This Smashbox Eye Essentials Kit, valued at $64.50 and regularly priced at $29, falls to $20 at Ulta. This item is a store exclusive, so you won't find it anywhere else for less. It includes a Photo-Op Eye Shadow Trio in shades of vapor, moss and antique gold, a Limitless Eyeliner in onyx and a full-size Full Exposure Mascara. A free fragrance, skin or variety sample is included with purchase at checkout. Shipping adds $5.95 and sales tax is charged in most states.