This deal has ended.
2nd Update: it's back to $249, still a great price. The Sony BDP-S300 Blu-Ray Disc Player is now at Amazon for just $249. That's the lowest price we could find from any reputable dealer and substantially less than most other retailers are currently pricing it at. This plays high-definition Blu-Ray discs at full 1080p. Shipping is free and there is no sales tax (except KS, ND, NY, WA).