This deal has ended.
Wal-Mart has a Sony BDP-S300 BluRay HD Disc Player with an additional 10 BluRay movies on sale for $348.88. Sony BluRay plays at a full 1080p and it upconverts your standard DVDs into HD. You get to choose five movies off the site and five come through mail-in rebate. Shipping is $9.97, in-store pick up is free where available, and tax is charged in most states.