This deal has ended.
Dell still has the Sony DVPNS710H/B Upscaling DVD Player on sale for only $54.99 after a $15 instant discount. This plays your standard DVDs in high definition (up to 1080p depending on your HDTV) via HDMI. This is the lowest price online. Compare it to $69 at J&R. Shipping is free with sales tax charged in most states.