This deal has ended.
Updated. Today only, Amazon has The Complete Rocky Blu-Ray Set on sale for just
$47.49 $54.99, the lowest price online by over $12. This features all six films (Rocky I - V and Rocky Balboa), as well as a bonus anthology disc with tons of special features. Shipping is free and there's no sales tax (except KS, KY, ND, NY, WA). Compare it to $90 at Barnes and Noble.