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Deals and Coupons Glossary

Sale/Clearance/Outlet section

Most websites have sale or clearance sections, where prices are significantly marked down. The clearance section can also be known as the sales section or outlet section.


Coupon code

This refers to a particular word or string of characters that provides a discount on your purchase. Often times these can be a percent off coupon, such as "25% off" or a dollar off coupon, such as "$10 off $100".


Promotion code

Promotion code, or promo code, is another name for coupon code. Some sites also refer to this as the source code.


Case sensitive

Occasionally, coupon codes will be case sensitive. This means that the system requires you to enter the code exactly as it appears. For example, all CAPS or UPPERCASE. Or alternatively, no caps or lowercase.



Checkout refers to the transactional process a shopper goes through when purchasing an item online. Once adding an item to your virtual "shopping cart", the process will ask for various shipping and billing details.



A deal refers to a particular product or shopping category (i.e. Electronics, Towels, etc.) that is discounted by the store. A deal can often be matched up with a coupon code to lower the price even further.


Gift With Purchase (GWP)

A gift with purchase or GWP refers to a free item a shopper receives when buying particular items. Examples of GWPs are sample sizes of items, gift sets, or even regular sized products.


Buy One, Get One (BOGO)

This refers to a discount you receive on an additional item when you purchase one of the same item. For example many stores offer "Buy 1, Get 1 Free" discounts. This allows the shopper to purchase and item and receive and additional one for free. Note: often times these types of discounts only apply to similar type or priced items.



A bundle refers to a product offering that takes complementary items and packages them into one product. An example would be a software bundle that packages Microsoft Office and Adobe Photoshop. Often times manufacturers provide discounts on bundled products.



MSRP stands for Manufacturer's Suggested Retail Price. As the name states, this is the suggested price as specified by the manufacturer.


No sales tax

When making purchases online, often times you do not need to pay sale tax. If the state you are purchasing and shipping an item to does not have a physical bricks-and-mortar location or warehouse of the store you are purchasing from, then you do not need to pay sales tax. For example, if you are purchasing from Pottery Barn, and there is no actual, physical Pottery Barn in the state of your residence/shipment, you will not be charged sales tax. There are a few exceptions to this rule. In recent years, a few states, such as New York, have required all online purchases to be charged sales tax.



When a store allows you to use more than one coupon on a single purchase, the coupons are known as "stackable".


Printable coupon

A printable coupon is a coupon you can print off on your computer and take into the physical, bricks-and-mortar store to be used.. Printable coupons cannot be redeemed online.


The trademarks contained herein are the property of their respective owners. | Brad Wilson

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