What's the Most Searched Coupon in Your State?

What's the Most Searched Coupon in Your State?

Happy National Coupon Month, friends! Even though every day is National Coupon Day in our lives and hearts, it sure was nice of someone to make it official for the month of September, no?

Rather than just point out the obvious fact that you can find online coupons and promo codes every day of the year on Brad's Deals alongside the lowest prices on just about everything, we thought it would be fun to figure out what the most popular coupons are in every state.

Overall, while just about every state had its own regional quirks, like L.L. Bean popping up in Vermont or REI in Oregon, we were struck more by the similarities between states. As a country, it seems that we all agree that crafting and pizza are basically the best.

Take a look at our map below to see what the most popular coupon search is in your state, then tell us how it matches up to what you search most often.

Click image for larger version

Crafters are the thriftiest of them all

With Hobby Lobby, Michaels, and Jo-Ann all making appearances at the top of many lists, it's clear that the DIY crowd loves getting a deal on their crafting supplies above just about everything else. A craft supply store was the top searched coupon for 24 of 50 states. What was really interesting to us, though, is that which one you're loyal to really depends on where you live. The West Coast loves Michaels, while a large swath of the South and Great Plains prefer Hobby Lobby.

Target has home field advantage

Minnesotans are fiercely loyal to Minneapolis-based Target (at least that's what the native Minnesotans on our team tell us), and Target coupons are more frequently searched for than any other retailer in the state. Score one for hometown pride!

Kohl's rules over the Midwest

Not only did Kohl's come in second overall for the most search coupons, but Kohl's coupons were the winner for much of the upper Midwest, and extending eastward as far as Pennsylvania and West Virginia. As shopping experts and Midwesterners ourselves, we're not at all surprised. Kohl's coupons are a very large part of the store's culture. It's a no brainer that Kohl's would be so well searched.

New England prefers Macy's

The coupon search landscape shifts pretty dramatically once you move into New York, New Jersey and the rest of the New England coastline. Macy's has long had a foothold in the northeast, but is still a relative newcomer to much of the rest of the country. Just ask any long-time Chicagoan how they feel about Macy's takeover of Marshall-Fields.

Belk is tops in Mississippi

Just as there's always a surprise medalist during the Summer Games, Belk comes out of seemingly nowhere to win top billing in Mississippi. But this victory was always a good sleeper pick for the South, where Belk stores are found everywhere. Indeed, Belk makes appearances in the top ten for Alabama, Georgia, Tennessee, and both North and South Carolina.

Shocking absolutely no one, America loves pizza

You can't see it on our map since pizza was never any state's #1, but there were invariably two or three pizza chains like Papa John's, Pizza Hut, and Domino's further down the list just about everywhere. But don't take my word for it. Check out...

The Most Popular Coupons in Every State

  • Alabama: Hobby Lobby, Amazon, Kohl's, Belk, JCPenney, Publix, Target, Walgreens, Papa John's, Michaels, Walmart
  • Alaska: Jo-Ann, Michaels, Papa John's, Old Navy, Fred Meyer, JCPenney, Amazon, Kohl's, Macy's, Shutterfly
  • Arizona: Michaels, Hobby Lobby, Jo-Ann, Uber, Amazon, Groupon, Papa John's, Target, Kohl's, Sweet Tomatoes
  • Arkansas: Hobby Lobby, Target, Papa John's, Domino's, American Eagle, Sears, JCPenney, Old Navy, Academy Sports, Dollar General, Lowe's
  • CaliforniaMichaels, Macy's, Jo-Ann, Amazon, Groupon, Uber, Kohl's, Domino's, Target, Souplantation
  • Colorado: Groupon, Hobby Lobby, Michaels, Papa John's, Kohl's, Target, Domino's, Macy's, Jo-Ann, Frontier Airlines
  • Connecticut: Macy's, Groupon, Kohl's, Michaels, Target, Staples, Shutterfly, Wayfair, Edible Arrangements, Sears
  • Delaware: Macy's, Papa John's, Michaels, Groupon, Edible Arrangements, AC Moore, Shoprite, Target, Staples, Kohl's
  • Florida: Groupon, Michaels, Papa John's, Publix, Hobby Lobby, Macy's, Uber, Amazon, Target, Lowe's
  • Georgia: Hobby Lobby, Papa John's, Groupon, Michaels, Belk, Macy's, Kohl's, Uber, Domino's, Amazon, Target
  • Hawaii: Macy's, Sports Authority, Papa John's, Colourpop, Michaels, Target, Uber, Costco, Tilly's, Hobby Lobby
  • Idaho: Michaels, Jo-Ann, Hobby Lobby, Papa John's, Amazon, Harbor Freight, Groupon, Target, American Eagle, Domino's
  • Illinois: Kohl's, Hobby Lobby, Michaels, Groupon, Macy's, Target, Amazon, Jo-Ann, JCPenney, Uber
  • Indiana: Kohl's, Hobby Lobby, Papa John's, Jo-Ann, Macy's, Michaels, Amazon, JCPenney, Target, Donato's, Groupon
  • Iowa: Kohl's, Hobby Lobby, Target, Younkers, Michaels, Gordman's, Papa John's, American Eagle, Amazon, Groupon
  • Kansas: Hobby Lobby, Target, Papa John's, Kohl's, Michaels, JCPenney, Dillon's, Groupon, Famous Footwear, American Eagle, Domino's
  • Kentucky: Kohl's, Hobby Lobby, Papa John's, Michaels, Lowe's, Target, JCPenney, Macy's, Domino's, Old Navy
  • Louisiana: Amazon, Hobby Lobby, Stage, Target, Papa John's, Michaels, Domino's, JCPenney, Lowe's, Groupon
  • Maine: Kohl's, Target, Tracfone, AC Moore, Macy's, Old Navy, Groupon, Hobby Lobby, Sears, Jo-Ann
  • Maryland: Macy's, Kohl's, Groupon, Michaels, Papa John's, Amazon, Target, Domino's, ProFlowers, Shutterfly
  • Massachusetts: Macy's, Michaels, Groupon, Kohl's, Amazon, Target, Shutterfly, Edible Arrangements, Staples, Uber
  • Michigan: Kohl's, Hobby Lobby, Michaels, Jo-Ann, Macy's, Groupon, Uber, Target, Amazon, Lowe's
  • Minnesota: Target: Michaels, Kohl's, Macy's, Groupon, Jo-Ann, Hobby Lobby, Papa John's, Uber, Shutterfly
  • Mississippi: Belk, Hobby Lobby, Target, American Eagle, Old Navy, Dollar General, Domino's, Papa John's, Macy's, Michaels
  • Missouri: Kohl's, Hobby Lobby, Target, Michaels, Groupon, Amazon, Domino's, Macy's, JCPenney, Lowe's, Papa John's
  • Montana: Michaels, Jo-Ann, Hobby Lobby, Herberger's, Papa John's, Famous Footwear, Macy's, Harbor Freight, Papa Murphy's, Target
  • Nebraska: Hobby Lobby, Target, Michaels, Groupon, Papa John's, Gordman's, Amazon, American Eagle, Kohl's, Younkers
  • Nevada: Groupon, Michaels, Hobby Lobby, Uber, Target, Macy's, Papa John's, Jo-Ann, Kohl's, Amazon, Sephora
  • New Hampshire: Michaels, Kohl's, Jo-Ann, Macy's, Hobby Lobby, Target, American Eagle, Staples, Edible Arrangements, AC Moore
  • New Jersey: Macy's, Kohl's, Michaels, Groupon, Shoprite, Amazon, Staples, Target, Edible Arrangements, Shutterfly
  • New Mexico: Hobby Lobby, Sephora, Wayfair, Papa John's, Target, Domino's, Groupon, Macy's, Michaels, Uber
  • New York: Macy's, Michaels, Groupon, Kohl's, Amazon, Target, Staples, Edible Arrangements, Old Navy, Sears
  • North Carolina: Hobby Lobby, Kohl's, Papa John's, Michaels, Lowe's, Amazon, Belk, Groupon, Domino's, Target
  • North Dakota: Hobby Lobby, Herberger's, Target, Papa John's, Gordman's, Jo-Ann, Kohl's, Domino's, Michaels, Shutterfly
  • Ohio: Kohl's, Hobby Lobby, Donato's, Macy's Groupon, Jo-Ann, Amazon, Target, Lowe's, Michaels
  • Oklahoma: Hobby Lobby, Target, Mazzio's, Papa John's, Groupon, Michaels, Kohl's, JCPenney, Uber, Amazon, Domino's
  • Oregon: Michaels, Jo-Ann, Target, Amazon, Groupon, eBay, Macy's, Papa Murphy's, Airbnb, Domino's, REI
  • Pennsylvania: Kohl's, Macy's, Groupon, Michaels, Target, Uber, Lowe's, Amazon, Shutterfly, Papa John's
  • Rhode Island: Groupon, Michaels, Target, Macy's, Uber, Shutterfly, Kohl's, Domino's, Southwest Airlines, Wayfair
  • South Carolina: Hobby Lobby, Belk, Michaels, Papa John's, Domino's, Target, Amazon, Kohl's, Groupon, Lowe's
  • South Dakota: Hobby Lobby, Papa John's, Gordman's, Target, Kohl's, Domino's, Michaels, Herberger's, Amazon, Maurice's, Papa Murphy's
  • Tennessee: Hobby Lobby, Papa John's, Michaels, Amazon, Belk, Groupon, Target, Kohl's, Domino's, Lowe's, Old Navy
  • Texas: Hobby Lobby, Groupon, Macy's, Amazon, Target, Kohl's, Domino's, Michaels, JCPenney, Old Navy
  • Utah: Jo-Ann, Hobby Lobby, Michaels, Target, Kohl's, Papa John's, Groupon, Costco, Domino's, Carter's, JCPenney
  • Vermont: Michaels, Macy's, Staples, Snapfish, Jo-Ann, AC Moore, JCPenney, Hobby Lobby, Kohl's, LL Bean
  • Virginia: Michaels, Papa John's, Kohl's, Macy's, Groupon, Amazon, Target, Lowe's, Domino's, Edible Arrangements
  • Washington: Michaels, Hobby Lobby, Groupon, Jo-Ann, Macy's, Amazon, Target, Costco, Lowe's, Wayfair
  • West Virginia: Kohl's, Papa John's, Hobby Lobby, Macy's, Michaels, JCPenney, Target, American Eagle, Bob Evans, Sears
  • Wisconsin: Kohl's, Hobby Lobby, Groupon, Michaels, Jo-Ann, Target, Amazon, Macy's, Papa John's, American Eagle, DraftKings
  • Wyoming: Hobby Lobby, Domino's, Amazon, Papa John's, Papa Murphy's, Shutterfly, Michaels, JCPenney, Jo-Ann, Macy's

Have questions about this story? Get in touch with us at press@bradsdeals.com.

Related coupons: