These are nearly identical to Magna-Tiles, which would cost around $100 for this set size.
Brad's Deals Editor Marisa,
This PicassoTiles 60-Piece Magnetic Tile Set drops from $99.99 to $33.99 to $28.99 during checkout when you click the on-site coupon at Amazon. The discount will appear in your cart, and shipping is free. Walmart has dropped the price on this set to $35, but most sites are selling it for $80. This set has won toy awards and is highly-reviewed, with an average rating of 4.9 out of 5 stars from over 2,500 Amazon reviewers! Sales tax is charged in most states.