If you're not fond of the color, just buy a replacement band.
Brad's Deals Editor Michael,
The 42mm Apple Watch Sport drops from $349.99 to $229.99 and then to $204.99 when you use the express checkout service, Masterpass, at Newegg and apply the code MPGAMER16. BH Photo had the next lowest offering at $209.99, so those who do not want to register for a free Masterpass account should check out that option. Everywhere else, the lowest price we found was $279.99. The Apple Watch Sport has interchangeable bands (sold separately) so you can change the color at any time. There's no sales tax (except CA, IN, NJ, and TN).