That's 62% off the list price when you add it to your cart.
Brad's Deals Editor Jacob,
This men's Merino Half-Zip Sweater in Responsible Wool drops from $79.50 to $58.99 to $29.49 when you add it to your cart at Banana Republic. Shipping is free when you spend more than $50. Otherwise, it adds $7. Similar sweaters are going for at least $39 elsewhere. It's available in four colors with a good range of sizes available. Sales tax is charged in most states.