This matches the lowest price we've seen for this TV.
Brad's Deals Editor David,
Get this LG 49" 4K Smart TV (model 49UJ6300) for $549.97 plus free shipping at PC Richard & Son. The price drops after you add the TV to the cart. This was the lowest price we found by $150! This TV can display content up to 4K resolution (3,840 x 2,160) video) and has built-in WiFi for smart TV applications, such as streaming movies and shows from sites like Netflix and Hulu. There is no sales tax (except CT, NJ, NY, and PA).