This matches the best price we've seen for this model.
Brad's Deals Editor David,
Get this RCA 55" 4K TV (model RTU5540) for $249.99 with free shipping at Walmart.com. That's the best price by $72. This TV can display content in up to 4K Ultra HD resolution. This is not a smart TV, but adding a device such as an Amazon Fire TV Stick, Google Chromecast, Roku, or Apple TV is all you need to achieve the same functionality. Sales tax is charged in most states.