You can use the gift card on a variety of electronics at Dell.
Brad's Deals Editor David,
Get this Sony 43" 4K Smart TV (model KD-43X720E) plus a $100 Dell eGift card for $498 with free shipping at Dell. This matches the lowest price online, but the addition of the gift card makes this the stronger deal because you can use it to buy other electronics and accessories at Dell. This can display content in up to 4K Ultra HD resolution. It has built-in WiFi for streaming content. Note: The gift card is noted in the shopping cart after you add the TV and it will arrive separately via e-mail. Sales tax is charged in most states.