This Ulta Be Beautiful Color Essentials 40pc Collection Kit drops from $29.99 to 19.99 to $16.49 when you add code 748449 during checkout at Ulta.com. Shipping adds $5.95 or is free when you spend $50. This is the lowest price we found for a set like this and it beats our mention from last week by $10. Ulta eye shadow palettes alone typically sell for $20 with 12 shades, and this set includes 24 eye shadow shades. The set also includes a face palette with four shades, two matte liquid lipsticks, and more. This set is only available at Ulta. Sales tax is charged in most states.