“In every school there are the cool and popular kids, and then there are the not-so-cool kids. We go after the cool kids. A lot of people don’t belong, and they can’t belong.”
—Mike Jeffries, CEO of Abercrombie & Fitch
Are you not “cool” enough for Abercrombie & Fitch? Don’t worry, neither are we.
Fortunately, the rest of the world operates on a completely different definition of “cool”. While Abercrombie & Fitch sees it as the top tier of a teenage caste system as determined by one’s popularity and proximity to size 0 jeans, the team here at BradsDeals thinks that diversity and inclusion are much, much cooler. We’ve built our site on the premise that anyone can live the good life for less – and by “anyone” we mean “everyone”. Frankly, we’re not terribly impressed or inspired by the message that Abercrombie & Fitch is sending. We’ve made a list of ten of our favorite fashion stops that make Abercrombie & Fitch look, well, a little thin and pale in the social consciousness department.
Check out our picks below and add your thoughts in the comments.
Aeropostale’s corporate giving program, Aero Gives, offers grants to local charities and organizations that are working to make a difference in the lives of teens. From Aeropostale.com: “Through the heart and spirit of the Aéropostale family, we work to spread our belief that all young people should have the opportunity to learn, feel safe, be passionate and have fun.” That message of inclusion is not lost on us, and earns Aeropostale a well-deserved place on our list. Through May 20th, you can get 25% off your entire purchase with Aeropostale coupon code SPRING25.
When a tsunami devastated large swaths of Japan two years ago, Forever 21 pledged 100% of a single day’s worldwide online sales to the Red Cross for disaster relief. The campaign raised more than $2 million. But Forever 21′s sense of social responsibility doesn’t end there. Those awesome cutoff shorts you bought at the mall last weekend helped to support FEED Projects, the Humane Society of the United States, Susan G. Komen for the Cure, The Samburu Project, Big Brothers Big Sisters, the Starlight Foundation, and the ASPCA. Aber-who?
These distinctive canvas shoes are more than just a fashion trend. For every pair of shoes you buy, TOMS gives a pair to a child in need in Haiti, El Salvador, Peru or Malawi. TOMS Eyewear is less well known, but the formula is the same: every pair of TOMS glasses you purchase results in prescription glasses, sight-saving surgery, or other medical vision treatment in a dozen countries including the United States. Just think – if you and all of your friends are wearing TOMS, then somewhere out there in the world is another small gang of friends who have shoes because of you. That’s completely awesome. Take $5 off when you spend $25 or more with our exclusive TOMS promo code BRADSDEALSTOMS.