Our breakdown of Prime Day vs. Black Friday discussed the similarities and differences between these two shopping events. Of course, Black Friday is now a much larger event. Let's call it holiday shopping season. So what does that mean for Amazon's new Prime Early Access Sale?

 

Prime Early Access Launches Shopping Season

When Amazon announced the sale, they confirmed our suspicions. Scheduled for October 11th and 12th this year, Prime Early Access marks the start of holiday shopping season. The event promises a focus on giftable items. That means we should see deals on Lego, Disney, Hasbro, and Fisher-Price this year.

The Best Values During Prime Early Access

Unlike most Black Friday Values, the strongest discounts at Amazon require a Prime membership. If you plan to shop the Prime Early Access sale, you'll get the most value as a member. Don't want to pay full price? Check out these ways to pay less for your Prime subscription.

Black Friday Starts Now

Smart shoppers understand that real Black Friday discounts begin much, much earlier in the season than they have before. Download the free Brad's Deals mobile app to find Black Friday Values as they appear. Our expert team watches out for discounts everywhere online.

 

So, while we expect many exciting deals during the Prime Early Access sale, we also understand it's just the start of the holiday shopping season this year. Black Friday prices start at the same time, and we plan to see Black Friday Values through the end of the year.