The 25 Hottest Toys Your Kids Already Want for Christmas (and Where to Find Them for Less)

The 25 Hottest Toys Your Kids Already Want for Christmas (and Where to Find Them for Less)

It's still summer, and your kids haven't even considered their Halloween costumes yet, let alone pondered wish lists for Santa, but major retailers have already published their holiday toy lists. And now, so have we.

As is our custom, Brad's Deals has poured over all of the lists, polled parents, aunties and uncles, and assembled a list of 25 of the most coveted toys your kids will be asking for - along with the best place to find them right now. You might even want a few of these for yourself. Consider yourself warned!

Brad's Deals Top 25 Hot Toys for 2017


WowWee Fingerlings Interactive Baby Monkey

Where to Buy: GameStop
Price: $16.99

These cute little monkeys are quite the upgrade to the lame finger puppets we knew as kids. Available in six color combinations, these interactive toys can cling to or hang from your finger, respond to being pet and to voices, and if you adopt more than one, the whole troop will sing together on cue when you clap your hands.

Retailers already are having trouble keeping the Fingerlings Monkeys in stock. If you can find it at Target, that's where you'll get the best deal. Pay with your REDcard to knock $0.75 off the $14.99 price tag. However, the only place we found them in stock as of 10/24 was GameStop, where they cost $16.99, require in-store pickup, and are subject to local availability. You may also have luck finding them in-store at your local Barnes & Noble.

nintendo-switchNintendo Switch Console with Joy-Con (32GB)

Where to Buy: Kohl's, if you're lucky
Price: $299.99

Nintendo's latest gaming console is designed to be played wherever you are. At home? Dock it with your television for some big screen HD action. On the road? Grab it from the dock and enjoy handheld mode.

The Switch is perpetually sold out everywhere, so "in-stock" is the best deal. But if you are lucky enough to have a choice, get it at Kohl's when they've got a Kohl's Cash promotion on to get $80 store credit back. Brad's Deals Tech Editor Mike A. also notes, "They have a 2-game bundle for $420, but it's all at retail prices and includes Breath of the Wild, which is one of the reasons the Switch sells out so quickly and a game that any Switch owner is buying anyway. That deal was actually available a few weeks ago."

If the stars aren't aligning to buy at Kohl's but you still have a few other options to choose from, consider paying with a REDcard at Target to peel 5% off your cost.

As of 10/24, you can order Nintendo Switch online at Amazon and GameStop, or for in-store pickup at select stores from Best Buy.


L.O.L. Surprise! Big Surprise

Where to Buy: Amazon
Price: $69.99

The unboxing craze has made the leap from YouTube to the highly collectible world of L.O.L. Surprise! dolls. Each limited edition ball has smaller containers nested inside, with each layer revealing new surprises to unbox. There are 50 surprise L.O.L. items overall including accessories, clothes, and dolls.

The only reputable stock we found as of 10/24 is at Amazon.


Star Wars Droid Inventor Kit

Where to Buy: littleBits
Price: $99.95

I'm a grown up (allegedly) and I love this whole STEM-friendly concept. Build your own Droid and take it through more than 16 "missions" such as guiding your Droid like a Jedi with a wave of your hand, recording and delivering covert messages, and customizing a Droid body from whatever you've got laying about the house.

Buying directly from the toy maker littleBits skips the tax and shipping that other better known retailers charge.


Luvabella Interactive Baby Doll

Where to Buy: Amazon
Price: $94.87

Luvabella learns as you play with her, with the capacity to learn up more than 100 words and phrases. She reacts to you with realistic facial expressions and movements, and you can interact with her using accessories like a spoon, bottle, pacifier and Lamby toy. One of the best things about Luvabella, though, is that she comes in several different skin tones, and there's even a boy version called Luvabeau.

If you can find Luvabella in stock at your local Target, she's sporting a $10 discount as of 10/24 – but fair warning that all stores we checked were sold out. You'll have better luck on Amazon, where the blonde doll is expected to be in stock beginning 11/1 and there's limited stock available for the version with dark brown hair for $94.87.


Super NES Classic Mini

Where to Buy: Wherever you find it in stock
Price: $80.00

Last year's version of the classic Super Nintendo was an unexpected bestseller, and pre-orders for the 2017 version have sold out immediately whenever they've popped up. But don't let that scare you. Nintendo of America President Reggie Fils-Aimé recently told the Financial Times, "I would strongly urge you not to over-bid on an SNES Classic on any of the auction sites. You shouldn’t [have to] pay more than $79.99." Does that mean we'll see plenty of inventory for the holidays? We can only hope!

So far as pre-orders go, we at least found a landing page with alert capabilities available at Amazon. Other best bets include Target and Best Buy. Pre-order stock goes up periodically, but typically sells out within minutes. It will be released in the US on 9/29, and while we expect stock to be released on that date, you'll probably need to move extra fast to grab one for yourself.


Hatchimals Surprise

Where to Buy: Toys R Us
Price: $59.49 after coupon

The highly anticipated follow-up to last year's must-have Hatchimals has landed, and they're super duper cute! As of 10/24, you'll get the best price on them at Toys R Us, where a coupon you'll see on site takes an 15% off the $69.99 price tag. Inventory is selling fast and we don't expect that coupon to last very long either, so buy now.


American Girl WellieWishers Dolls

Where to Buy: Toys R Us
Price: $59.99

Designed just for younger girls who aren't quite ready for a pricey 18-inch American Girl doll, WellieWishers are smaller (14.5 inches), less expensive, and just as meticulously styled and storied as their larger counterparts.

WellieWishers are priced the same at Toys R Us and Amazon, and both easily clear the threshold for free shipping, but Toys R Us gets the edge here since you can earn rewards points to use towards future purchases.


Barbie DreamCamper

Where to Buy: Walmart or Amazon
Price: $94.00

What is any holiday toy list without an entry from Barbie? And of course, our perennial glamour girl would camp in style, in a trademark pink RV with a loft bed, pool, campfire accessories including tiny marshmallow roasting sticks, and even a camp toilet.

While we like Walmart and Amazon best for the DreamCamper, you can also get it at Target for this price if you use your REDcard to pay and snag a 5% discount that way. It is, however, an extra hoop to jump through.


Disney/Pixar Cars 3 Ultimate Florida Speedway Track Set

Where to Buy: Target
Price: $99.99

Racing tracks are another perennial toy list item, and this entry from Disney/Pixar's Cars franchise does not disappoint. First of all, it's massive, 5 feet from end to end! It also features a motorized booster, a raised track for extra velocity, and a diverter for switching lanes.

The Speedway is priced the same at Amazon and Toys R Us, but neither of those offer Target's 5% REDcard discount, which knocks $5 off the cost.


Fisher-Price Think & Learn Teach 'n Tag Movi

Where to Buy: Target
Price: $44.49

Movi is a cool interactive robot for ages 3+. This cute little robot buddy encourages creative and critical thinking and teaches basics like letters and numbers, but can also let loose with silly dance parties and other fun games.

Once again, using your REDcard to snag an additional 5% off makes Target the clear winner for best deal on Movi.


FurReal Roarin' Tyler, the Playful Tiger

Where to Buy: Amazon or Walmart
Price: $117.00

Roarin' Tyler is the latest in a long line of FurReal holiday must-haves. Roar at Tyler and he'll roar right back, responding with 100+ sound and motion combinations. If you prefer a rare white tiger, there's also Roarin' Ivory, exclusive to Toys R Us.

Tyler's price tag is no joke. His MSRP is set at $129.99, but he's discounted to $117.00 right now at Amazon and Walmart. Ivory, on the other hand, will still set you back $129.99 at Toys R Us.


Imaginext DC Super Friends Batman Batbot Xtreme

Where to Buy: Amazon
Price: $94.00

While Amazon currently has the best price, we have already seen the Batbot with a 25% discount in September at Toys R Us. Our recommendation is to wait. That discount should be back at some point between now and Christmas.


LEGO Star Wars BB-8 Build to Display

Where to Buy: Target
Price: $99.99

Yet another way to build your own Star Wars Droid? Well, this one's a bit different since it's BB-8 as rendered in 1,100+ LEGO bricks. The final product is more than 9-in tall, and though the finished product does not roll, it's sure to be a hit with any LEGO-loving Star Wars fan.

With the ability to leverage your REDcard for a 5% discount, Target is the clear winner for the best deal on this set.


Little Live Pets Cuddles My Dream Kitten

Where to Buy: Target
Price: $54.99

If Roarin' Tyler is out of your budget, Cuddles may be the next best thing. This sweet, soft interactive kitten purrs when she's happy, and snuggles your hand like a real cat when you pet her cheek.

Cuddles is $54.99 just about everywhere, but we only found her in stock for delivery at Target and Toys R Us, and you'll also get 5% off with your REDcard at Target.

meccano-erector-max-robotic-interactive-toy-with ai

Meccano Erector M.A.X. Robotic Interactive Toy with Artificial Intelligence

Where to Buy: Target
Price: $149.99

Another day, another robot on the holiday toy list. Meccano has won a spot on our toy list for several years running now, and it's easy to see why. Kids can flex their STEM muscles while learning how to program and personalize M.A.X. to their liking. You can control M.A.X. with voice commands, buttons, or an app. He also can test your trivia knowledge and tell jokes.

The best way to get a deal on M.A.X. is to use your REDcard at Target to knock $7.50 off your total.


Melissa and Doug Deluxe Star Diner Restaurant

Where to Buy: Melissa and Doug
Price: $169.99 (after coupon)

The classic play kitchen gets an upgrade with Melissa and Doug's adorable play diner. not pictured: the equally cute play kitchen on the back side.

Regular price at Melissa and Doug is $199.99, same as Target and Amazon, but you can sign up for emails before you buy to get a 15% off coupon. Even without the coupon, you'll still save a substantial amount since Melissa and Doug does not charge sales tax.


My Little Pony: The Movie My Magical Princess Twilight Sparkle

Where to Buy: Amazon
Price: $97.50

Twilight Sparkle is - you guessed it - interactive! She responds to sound and touch, tells stories, talks about spells, and can say 90+ phrases. Plus, her horn lights up and her legs are poseable.

Amazon is offering a 25% discount as of publication. We're unsure if this price will last since we saw Walmart offer that same discount earlier in September, now gone. But even if it's temporary, it's almost certain to be back before Christmas.


Nerf Rival Nemesis MXVII-10K Blaster

Where to Buy: Amazon or Walmart
Price: $88.00

With more than 100 rounds loaded up in this fully motorized high capacity Nerf blaster, there are only two questions to ask:
1) Will you choose the Red Team or Blue Team?
2) How many lost Nerf balls will you run over with the lawn mower next summer?

Current best bets for the Nerf Rival Nemesis blaster are Amazon and Walmart. May the odds be ever in your favor.


Paw Patrol My Size Lookout Tower

Where to Buy: Target
Price: $99.99

With this 2.5-ft Lookout Tower, your friends at the Paw Patrol have never been more ready to surveille the toy room for rescue opportunities. Chase and Marshall can take either the slide or the working elevator from the top of the tower to their truck parked at the base, and the rotating vehicle launcher will send them on their way.

The Lookout Tower is cheapest at Target if you put it on a REDcard to shave off an extra 5%, but otherwise Walmart and Amazon are competitive options.


Paw Patrol Sea Patroller

Where to Buy: Target
Price: $59.99

Another Paw Patrol toy? Indeed, it is so. Both the Sea Patroller and the Lookout Tower scored multiple mentions from the major retailers, so we couldn't resist including both in our own round up. The Sea Patroller transforms into a land vehicle, can hold up to two vehicles, and comes with Ryder's Rescue ATV.

The Sea Patroller is cheapest at Target if you put it on a REDcard to shave off an extra 5%, but otherwise Walmart, Amazon, and Toys R Us are all showing the same shelf price right now.


Playskool Friends Sesame Street Tickle Me Elmo

Where to Buy: Walmart
Price: $24.84

Tickle Me Elmo is simply a classic for the little ones. Kids will delight in drawing out Elmo's infectious giggle when they press his tummy and feet. He'll laugh harder and harder and he starts moving and shaking. Elmo also speaks and, of course, gives the best hugs on Sesame Street.

Walmart takes this one by $2. Next best price is $29.99 at Target, but the REDcard discount won't get you below Walmart's shelf price.


Shopkins Shoppies Super Mall

Where to Buy: Target
Price: $79.99

Shopkins fans are sure to love this three story Super Mall, which features shops, a beauty salon, pop-out cafeteria, and a cinema that transforms your smartphone into a real life movie screen for your Shoppies.

The Super Mall just arrived in stores on 9/17, and Target is the place to go because of that 5% REDcard discount.


Soggy Doggy Board Game

Where to Buy: Amazon or Walmart
Price: $19.82

Soggy Doggy turns his bath into an adventure with this sweet board game for kids ages 4+. Players race around the board and take turns giving Soggy Doggy his bath. But if you get soaked when he shakes himself dry, then you're sent back to the start.

If you're a Prime member, get it from Amazon to take advantage of the free 2-day shipping. If not, order it from Walmart and opt for in-store pickup to avoid shipping charges.


Disney Junior Doc McStuffins All-in-One Nursery

Where to Buy: Toys R Us
Price: $79.99

All of the future doctors out there will love diagnosing and caring for their baby dolls in Doc McStuffins' nursery, which includes a cradle, patient laptop, light and sound stethoscope, and even a sticker dispenser for well-behaved patients.

We think Toys R Us is the best place to go for this one because of the potential rewards points, but if those aren't important to you, then Amazon and Walmart come in $.03 cheaper.