This is the same low price we saw for the Alta during last year's Black Friday.
Brad's Deals Editor Michael,
The Fitbit Alta drops from $129.99 to $89.99 with free shipping at Groupon Goods. This is the lowest price we could find for this Fitbit by $20. The Alta has an OLED tap display and can be customized with a number of swap-able bands (sold separately). It tracks your sleep and daily activities, has a five-day battery life, and can sync with your smartphone to deliver call, text, and other notifications. Sales tax is charged in most states.