This is the lowest price we've seen for this model.
Brad's Deals Editor David,
This Samsung 55" 4K Smart TV (model UN55RU8000) drops from $699 to $539 after you add it to the cart at BuyDig. Note that you won't see the discount until the final stage of checkout. Shipping is free. That's the best price we found by $148. This 4K TV has a native 120Hz refresh rate and supports HDR 10. It also has built-in WiFi and Google Assistant for streaming entertainment and using voice commands. Sales tax is charged in most states.