Amazon is once again having a Prime event in October. Many of the deals mirror the deals we see in July. We also anticipate seeing prices that will rival, or beat, what we will see for Black Friday. Our deal experts know a thing or two about making the most of this sale (both the July and October versions). We spoke with several of them about their favorite tips for shopping the October Prime Day 2023 sale to get the best deals, sort through the clutter, and avoid overspending.

Note that at the time of posting this article, the availability of Prime Day deals was accurate, but due to high shopping behaviors during this event, this can and will change often. We’ll do our best to keep you up to date.

 

Pro Tip 1: Earn $15 in Amazon Credits

We believe Amazon is working hard to prove the worth of an annual Prime membership. This year they’re offering a credit for utilizing some Prime membership perks to show value in the membership. 

Get a $15 credit for backing up your photos using Amazon Photos. You’ll also get unlimited photo storage. Our tech expert Mike Ahene recommends taking advantage of this credit.

“If you can't find a deal on what you want, you have the credits to make a great deal yourself."

 


Pro Tip 2: Review Related Products

If the search feature is still offering up too many products, our lead Amazon editor Marisa Lang suggests utilizing the Related Products feature.

“I scan the "products related to the item" section as a starting point for finding the best price. I recently saw a pack of two basketball hoops for less than the price of the one single hoop I was looking at, just by scanning the Related Products section!”

 

Pro Tip 3: Make a List (and Stick To It!)

Our content editor Tom Kray recommends creating a list and not straying from it.

“Before any Prime Day event, make a list of things you'd like to find deals on, whether that's specific products or just general categories. This will help direct your search when literally thousands of different products go on sale. By sticking to a list, you’re less likely to shop for things you don’t need and more likely to shop smart for the best deal possible.”

Tom also points out that sales change and deals are added all the time throughout Prime Big Deal Days. Once you’ve made your list, you’ll want to check often.

 

Pro Tip 4: Shop Around

A great tip from our Deputy Editor Julie Verslues is to shop all the early holiday sales at competing retailers to get the best prices on everything. The best part about shopping the rival sales? No membership or annual subscription is necessary!

Bonus Tip: Let Technology Do the Work

If you’d rather not have your face glued to a screen all day, we can help! Set up a deal alert for any items you’re shopping for on Prime Day. You’ll receive an email from us if anyone on our team posts a great deal for that item.

You can also download our free app and take all the best Amazon deals with you wherever you go. Check the app throughout the day, and rest easy knowing we already sorted through all the junk for you.

Finally, the number of deals included in the Prime Day sale can be overwhelming. Utilize Amazon’s site features like the Prime Day Deal checkbox in search results, Lightning Deals landing pages, and the ‘Watch Deal’ feature to track upcoming discounts.